research project 1 RESEARCH / TARGET AUDIENCE

KEY METHODS OF PREPARING FOR MEDIA PRODUCTION



To be successful in the media world the media world you have to be good at communication.

• YOU WILL NEED TO MAKE SURE THAT PEOPLE WILL LIKE AND NOT JUST YOU.  IT'S ABOUT THE AUDIENCE AND WHAT THEY LIKE. THIS ALSO DEPENDS ON THE TARGET AUDIENCE.
• what's there identity? ====================================================
• personality -
• gender
• location
• name
• trace
• intrests=============================================================

2. Investigation is a bigger way of researching compared to researching. Investigations means you have to analyse more thoroughly.


CHANNELS- this is a way of researching. Ways to research could consist of:  books , web , questionaire and interview.
-------------------------------------------------------------------------------------------------------------------------- WHEN RESEARCHING A FILM TO HELP YOUR'E PROJECT USE A MINIMUM OF 5 CHANNELS
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PRIMARY RESEARCH: using resources such as the web

SECONDARY RESEARCH: using old research such as watching films.

WHEN YOU HAVE AN IDEA MAKE SURE IT IS RELEVANT TO YOUR'E TARGET AUDIENCE

If it’s a news or documentary item – where you don’t know exactly what’s going to be there – you still need to plan. Find out as much as possible about the place or story and make a list of the kinds of shots you’re going to film.

If you’re going to interview people, make sure they’re available and draft some questions to ask them.

In some situations, you can’t visit the location in advance. You might be covering a news story in a different part of the country or abroad. But you can still plan. Find out as much as possible about what the place looks like; get in touch with someone local if you can. You can even storyboard the whole thing before you get there. That will give you a basic list of shots to work with; you can then shoot extra shots and things that you see when you get there.

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product - target user
'' You are a product of being targeted''

If you say my film is for 'everybody' you have a very low chance of getting people to see your film. What you need to do is look at your script and define the following

What is the age group that wants to see my film
• Are they male or female
• What hobbies do they have
• What makes them happy
• What organisations or FB groups do they sign up to.